A number of Chinese online retailers have offered discounts on Apple’s iPhone 11.
The price drops come as the hardware firm braces for an unsure year for the smartphone sector, as the global spread of the coronavirus dampens demand while Chinese competitors rush out 5G models.
The online store for Suning, a popular Chinese electronics vendor, presents the 64GB version of the iPhone 11 for 4999 yuan ($707.54), a discount of 500 yuan from the price listed on Apple’s Chinese Website.
The 64GB model of the iPhone 11 Pro Max, in the meantime, sells for 7499 yuan ($1,061.38), a discount of 1600 yuan from the price on Apple’s China website.
Other e-commerce distributors, along with JD.com, Gome, and Dangdang, as well as several authorized Apple resellers on Tmall, the popular website run by Alibaba Group Holding, provide similar price cuts.
However, in early 2019, several Chinese e-commerce sites dropped prices on several iPhone models. The discounts arrived as the company faced weak demand in China, partly due to competition from domestic competitors.
Apple’s Tim Cook later stated the cuts played a role in helping the company generate sales in China.
The newest round of price discounts comes as Apple prepares for the impact of the coronavirus pandemic.